Sustainability: 5 indispensible tips for fashion brands
Being able to boast sustainable and ethical credentials shouldn't be an added bonus for fashion brands seeking to make a statement - it's a necessity. But where to start if you want to make positive changes in an industry where supply chains are frighteningly complicated and there are no quick fixes? Amy Powney from Mother of Pearl has done the due diligence and, though she's keen to stress her brand is far from perfect, she insists the answers are closer than you might think. “I often think that fashion isn’t sustainable in terms of how fast it is, how busy it is, how complex it is – we are all in a rat race, but the brands who are making their own rules are the ones who are winning.” Here, she shares her tips on how to excel in green thinking with Vogue.